When Darren at Problogger revealed the topic for his latest Group Writing Project, I realized it was a perfect opportunity for us to expand a little on what you can expect from bloglinkr, by previewing how our service will work, and what it will do for bloggers. Plus, it gives us a chance to participate in the Group Writing Project…so, without further adieu, here is a brief preview of what bloglinkr is, and what we hope to do with it in 2007.
What is bloglinkr?
bloglinkr is a text-based advertising network like Google Adsense or Text Link Ads, but with one big difference…it’s only for content-rich blogs.
What does “content-rich” mean, exactly?
To us, content-rich blogs are blogs that are updated regularly (be it daily, weekly or even monthly) with original content created by the blog’s author or staff.
We’re not interested in splogs, or blogs that haven’t been updated in months.
We want readers of your blogs (assuming those of you reading this HAVE a blog, of course) to know when they see “Ads by bloglinkr.com” under a link of text ads that those ads will be offering them something (ideas, articles, reviews, opinions) not just trying to harvest their email address and personal information under the guise of giving them a “FREE XBOX 360!”.
How will bloglinkr work for publishers?
It’s very simple, and if you’ve used any other text based ad service, you’ll feel right at home using bloglinkr - no need to re-invent the wheel. You’ll be able to post ads of a variety of sizes on your site, and you’ll be paid for each click. You’ll also earn money from the publishers you refer to bloglinkr.
How will bloglinkr work for advertisers?
Again, making a text-based ad, and running a campaign won’t be terribly different from other text-based services you’ve used. The ads will be very inexpensive, allowing you to receive hundreds of clicks for every $25 dollars you spend advertising. We’re going to depend on your feedback to tweak this through the Beta, to ensure that you’re getting your money’s worth as an advertiser, and that you’re making enough as a publisher to justify having the ads on your site.
We don’t expect bloglinkr to be your only ad revenue either, and it is designed to work with every other ad service out there, even Google Adsense.
bloglinkr is based around XML, not javascript, so the ads will be search engine friendly, and should help you with your SEO.
We’re planning to launch the service in the first quarter of 2007, with a limited Beta starting as early as January. We’re going to need your feedback along the way to make this service something that you’ll not only want to use for your site, but that you’ll also want to tell others about…so please, feel free to ask questions or leave comments below.
Visit the main site http://www.bloglinkr.com to sign up for Beta launch notification!
