A Preview of What to Expect from bloglinkr

Michael | Articles | Monday, December 18th, 2006

When Darren at Problogger revealed the topic for his latest Group Writing Project, I realized it was a perfect opportunity for us to expand a little on what you can expect from bloglinkr, by previewing how our service will work, and what it will do for bloggers. Plus, it gives us a chance to participate in the Group Writing Project…so, without further adieu, here is a brief preview of what bloglinkr is, and what we hope to do with it in 2007.

What is bloglinkr?

bloglinkr is a text-based advertising network like Google Adsense or Text Link Ads, but with one big difference…it’s only for content-rich blogs.

What does “content-rich” mean, exactly?

To us, content-rich blogs are blogs that are updated regularly (be it daily, weekly or even monthly) with original content created by the blog’s author or staff.

We’re not interested in splogs, or blogs that haven’t been updated in months.

We want readers of your blogs (assuming those of you reading this HAVE a blog, of course) to know when they see “Ads by bloglinkr.com” under a link of text ads that those ads will be offering them something (ideas, articles, reviews, opinions) not just trying to harvest their email address and personal information under the guise of giving them a “FREE XBOX 360!”.

How will bloglinkr work for publishers?

It’s very simple, and if you’ve used any other text based ad service, you’ll feel right at home using bloglinkr - no need to re-invent the wheel. You’ll be able to post ads of a variety of sizes on your site, and you’ll be paid for each click. You’ll also earn money from the publishers you refer to bloglinkr.

How will bloglinkr work for advertisers?

Again, making a text-based ad, and running a campaign won’t be terribly different from other text-based services you’ve used. The ads will be very inexpensive, allowing you to receive hundreds of clicks for every $25 dollars you spend advertising. We’re going to depend on your feedback to tweak this through the Beta, to ensure that you’re getting your money’s worth as an advertiser, and that you’re making enough as a publisher to justify having the ads on your site.

We don’t expect bloglinkr to be your only ad revenue either, and it is designed to work with every other ad service out there, even Google Adsense.

bloglinkr is based around XML, not javascript, so the ads will be search engine friendly, and should help you with your SEO.

We’re planning to launch the service in the first quarter of 2007, with a limited Beta starting as early as January. We’re going to need your feedback along the way to make this service something that you’ll not only want to use for your site, but that you’ll also want to tell others about…so please, feel free to ask questions or leave comments below.

Visit the main site http://www.bloglinkr.com to sign up for Beta launch notification!

24 Comments

  1. Hello,

    I just wrote about your service at my blog, and I just wanted to say that it looks really promising and I, for one, am quite looking forward to the Beta release. It’s not very often that one stumbles upon an advertising solution that not only helps you monetise your blog, but actually provides some additional value to your readers. I also quite like the fact that your service is not contextual, so I can still use Adsense for additional advertising revenue (since you stated that advertisement costs with Bloglinkr will be relatively low).

    All in all, I can’t wait for the Beta - I’ve been looking for a way to monetise my blog for a long time, and I think Bloglinkr could be it.

    Sincerely,
    George Chernikov

    Comment by George Chernikov — December 19, 2006 @ 1:36 am

  2. […] A Preview of What to Expect tfrom bloglinkr by Michael […]

    Pingback by Group Writing Project - Day 1 — December 19, 2006 @ 4:38 am

  3. Interesting, this is part of why blogs will be replaced….

    http://joshmaher.wordpress.com/2006/12/18/2007-prediction-blogs-will-be-replaced/

    Comment by Josh Maher — December 19, 2006 @ 8:04 am

  4. […] Bloglinkr is very open about its publisher and advertiser requirements - it is looking to work only with “content-rich” blogs, and by that it means that an Bloglinkr advertisement should redirect you to another quality blog, not a site that hasn’t been updated in months or a page full of spam (Bloglinkr blog). […]

    Pingback by E-Commerce News » Blog Archive » Bloglinkr to Provide Blog-Only Ads — December 19, 2006 @ 8:33 am

  5. Ah, I’ve heard about this before, I’m interested to see how this works out for everyone! We also participated in this project, stop on by if you get a chance!

    Comment by Mama Duck — December 19, 2006 @ 10:01 am

  6. Great IDeas.I will be adopting from you somethings.
    thx

    I too participated in thius contest.Just waiting for darren to put it in his next post

    I am feeding your blog

    Comment by Ashish Mohta — December 19, 2006 @ 7:08 pm

  7. This is very interesting. Is there a certain way to get involved and possibly be a beta publisher? My Blog might be too low-traffic to qualify at just 100 subscribers, but I’m interested. Contact me if you are interested too.

    I found out about you from the ProBlogger writing project, and now my hopes are set on the $500 advertising credit you offer as a prize, it might help me get more readers!

    If you care to see a sample of my writing check these out:
    http://googlemapsbook.com/2006/12/18/the-google-maps-api-predictions-for-2007/
    http://www.camturner.com/archives/11-best-geek-board-games/

    Thanks!

    Comment by Cameron Turner — December 20, 2006 @ 11:01 am

  8. @ Cameron

    You’re certainly welcome to throw your name into the hat for Beta testing! Just visit the main site http://www.bloglinkr.com and send in your email address, and we’ll gladly add you to the list!

    Thanks for stopping by!

    Comment by Michael — December 20, 2006 @ 6:04 pm

  9. […] A Preview of What to Expect from bloglinkr […]

    Pingback by Problogger writing project — December 21, 2006 @ 11:11 am

  10. You mention –

    “We’re not interested in splogs, or blogs that haven’t been updated in months.”

    How do you plan on enforcing this, and could you share any of them?
    If you are interested in learning about our techniques to eliminate splogs, please don’t hesitate to send me a note.

    Comment by Pranam Kolari — December 21, 2006 @ 2:23 pm

  11. Pranam -

    That’s one of the issues we’re actively discussing at the moment. The first thing we plan to do is have a system in place where users can report splogs or blogs that haven’t been updated in months, but as we grow, we’re going to need more advanced methods of achieving this.

    It’s also important to note that blogs will have to be approved by bloglinkr before becoming an active advertiser or publisher.  Active blogs found in violation of our Terms of Service (i.e. publishing our ads on splogs, or advertising splogs on our network) will be removed, and will not receive payment for any revenue generated from splogs.

    Comment by Michael — December 21, 2006 @ 2:33 pm

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